Biography

As the CEO and Co-founder of Digital Automotive, Erik Reiter has been able to leverage his extensive 25+ years of international management experience in the automotive supplier industry to delivery the leading sales planning and sales management software for automotive suppliers through Digital Automotive. Erik's core competencies lie in sales management, sales processes, and sales strategies, which have enabled him to create significant value for his clients and partners while driving profitable growth for automotive suppliers. Erik is passionate about digital and process excellence, and he makes it a point to apply the best practices and insights he has gained from his previous roles as CEO, Managing Director, Senior Vice President, and Consultant at various automotive supplier companies.